This everyday object is a small notebook. I use it to jot down important thoughts during the day that I know I won’t remember later on. It’s extremely flexible in terms of use and value. To the world it’s just a stack of papers. For quick notes, math problems, maybe even sheets to throw out old gum. To a company somewhere it’s a hope for some nice profits. To me it’s a backup plan, a second memory, and absolutely invaluable. The pictures show the thoughts of the designers. It’s what they thought would appeal most to consumers and get their product sold. It’s a very unassuming block that can be as important, or unimportant, as you make it.